Hashtag

A guide to using hashtags

Hashtags remain the least understood and most widely misused aspect of social media.Once upon a time, a hash symbol was just a button on your phone that was hardly ever used. Now hashtags are being used on more and more …



History of hashtags infographic

A history of #hashtags

Hashtags are such a big part of social media today, and are used on a number of platforms, from Instagram to Facebook. From humble beginnings five years ago on Twitter, hashtags have now become a powerful tool that can be …


Instagram

How to use Instagram for your brand

If your business’ products or services are photo-worthy, then you should consider using Instagram, the popular photo and video sharing social network to market your brand. With 200 million monthly active users worldwide (1 million of those in South Africa) and 25% …



How Africa tweets 1

How Africa tweets

It’s estimated that 720 million Africans (out of a population of one billion) have mobile phones. Out of this number, 167 million are using the Internet with smartphones, and increasing numbers of people are joining social networks to connect with …