Tag Archives: social media

How to use YouTube to market your business

YouTube’s statistics are pretty amazing: a billion unique visitors each month, 6 billion hours of videos are watched every month and there are millions of subscriptions to channels each day. A lot of people are on YouTube, and savvy brands are making the most...


A guide to using hashtags

Hashtags remain the least understood and most widely misused aspect of social media.Once upon a time, a hash symbol was just a button on your phone that was hardly ever used. Now hashtags are being used on more and more platforms, they’ve become an...


South Africa’s most popular social media networks 2014

World Wide Worx and Fuseware have just announced the latest social media network stats for South Africa. Facebook is still the most popular social media network in South Africa, with 11.8 million users (9.2 million of which access the network on their phones), followed...


A history of #hashtags

Hashtags are such a big part of social media today, and are used on a number of platforms, from Instagram to Facebook. From humble beginnings five years ago on Twitter, hashtags have now become a powerful tool that can be used in a multitude...


How to use Instagram for your brand

If your business’ products or services are photo-worthy, then you should consider using Instagram, the popular photo and video sharing social network to market your brand. With 200 million monthly active users worldwide (1 million of those in South Africa) and 25% user growth in the...


New global opinion social network launches in South Africa

This week, to coincide with national elections, State, a new international social network, was launched in South Africa. State is all about personal opinions. Instead of basing people’s connections around their networks State links people based on their opinions. State, which is billed as...


How Africa tweets

It’s estimated that 720 million Africans (out of a population of one billion) have mobile phones. Out of this number, 167 million are using the Internet with smartphones, and increasing numbers of people are joining social networks to connect with the world. The Nairobi...


Tips on using Pinterest to promote your brand

With 70 million users, Pinterest (not Pin-in-terest as some people call it), a visual discovery tool that allows users to create mood boards of images they’ve “pinned”, is not nearly as big as Twitter or Facebook, but it sends more traffic to publishers’ websites...