South Africa’s 7 most popular social networks

written by Sarah Duff on July 11, 2013 in Social Media with 9 comments

In a follow up to my post about the top 10 South African websites, I’ve trawled the web for the most up-to-date stats (which are surprisingly hard to find) on South Africa’s most popular social media sites. Seeing as a lot of South Africans communicate over mobile phones, I’ve included mobile IM networks as part of this list.


1. MXIT  – 10 million users

2. Facebook – 6 million users

3. YouTube – 6 million users

4. Whatsapp – 4.6 million users

5. BBM – 3.3 million users

6. Twitter – 2.4 million users

7. Linkedin – 1.9 million users

8. 2Go – 1 million users

9. Google+ – 500 000 users

10. Pinterest – 150 000 users



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Sarah Duff

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Sarah Duff is a digital strategist and perpetual traveller who loves the social web. She manages Web Africa's social media networks and blog which has her exploring the depths of the Internet to find cool stuff, like Star Wars hair dryers and flying cars (and which reinforces her belief that having Internet access is one of the best things about being human). She recently started travel website Peregrine Magazine (

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