What makes Facebook one of the single most powerful marketing tools online today, is the fact that your ads can be delivered to your exact audience through Facebook\u2019s targeting. What makes it effective for the small business owner is the fact that you can boost an ad or post for as little as about R40 an ad.<\/p>\n
You don\u2019t have to spend hundreds of thousands to get results.<\/p>\n
Setting up your Facebook Business Page<\/h2>\n
Please, please, PLEASE don\u2019t try to create a personal account for your business. It has to be a business page. This is a super easy thing to set up.<\/p>\n
From your account, click on the down arrow on the top right and select \u201cCreate Page\u201d<\/p>\n
Then select the category that best suits your business.<\/p>\n The options you will be given are:<\/p>\n You will be taken to page where you\u2019ll be asked to fill in details about your business. These are up to you. Just remember that you want to name your business carefully because the name you choose will be reflected in your business tag (the thing people use to tag you in posts).<\/p>\n If you are a local branch of a bigger company, or maybe someone else has a business with the same name as yours, you might want to consider personalising your tag with a location (for example Webafrica_SA) or other defining identifier (Katies_CupCakes).<\/p>\n You can also include your physical location (if you have a brick and motor store), your phone number, office E-mail, business hours and even include a call now or message button that allows the audience to contact you. Don\u2019t worry. It\u2019s all laid out clearly and easily. Just read through the options and choose the ones that best suit you and your business. You can always change these details later!<\/p>\n Now for the fun stuff!<\/p>\n Once you have all the nitty gritty details added and your page exists, it\u2019s time to make it shine! Add your Logo as a profile picture and find an appropriate header image.<\/p>\n Canva.com<\/a> is a great tool for creating headers, social media image posts and so much more.<\/p>\n Write an \u201cAbout\u201d section that tells the customer what makes you exceptional. This is where you tell your customers all about your products and services. Show off a bit. Forget about keyword stuffing (that doesn\u2019t work on Social Media) and focus on letting your brand\u2019s personality shine through.<\/p>\n Once you have your page set up the real work begins. Now you need to USE it!<\/p>\n You will see all kinds of options at the top of your page wall. Here you can choose to advertise, create events, or just share status updates and images. You can also use this space to schedule posts in advance<\/strong>. Use the “schedule post” tool! It allows you to sit down once a week (or once a month) and schedule your posts in advance.<\/p>\n You want to make sure you post regularly!<\/strong><\/p>\n Be it once a week or once a day, you need to set up a schedule for yourself and stick to it.<\/p>\n You can also choose to make use of one of the many post scheduling platforms such as Buffer<\/a>. Many of these tools offer a freemium<\/a> version for small businesses.<\/p>\n Facebook offers you great reporting tools. Go to your page and find the tab that says \u201cInsights\u201d. You can use these stats to keep an eye on how well you\u2019re doing with your Facebook marketing by monitoring the audience\u2019s response rate, new visitors, new page likes, reach, etc. It’s a good idea to put together a simple monthly report to help you keep track. For those who love excel documents, you can also download your statistics in the form of an excel spread sheet.<\/p>\n Your insights can also help you pinpoint your audience demographics (who they are and what they like) and help you to craft your posts accordingly.<\/p>\n One of the great things about Facebook is that you can boost your posts and create ads on a very limited budget. Facebook advertising allows you to target your audience<\/strong>, ensuring the money you spend on it gets your message to exactly the right target market. One method is to create a normal image post and then boost that post.<\/p>\n You can also go directly to the \u201cadvertise your business\u201d tab and create an ad that links back to your website, product pages or simply brings customers back to your Facebook page.<\/p>\n![\"\"](\"https:\/\/www.webafrica.co.za\/blog\/wp-content\/uploads\/2018\/02\/How-to-Create-a-Facebook-Business-Page.png\")
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Branding your Page<\/h2>\n
<\/a><\/p>\nStart Sharing<\/h2>\n
<\/a><\/p>\nThe Golden Rules of Business Posts:<\/h3>\n
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Keep Track of your Game (stats and analytics)<\/h2>\n
<\/a><\/p>\n<\/a><\/p>\nPaid Ads<\/h2>\n
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