Webafrica is fairly well known for our tendency to push limits in our advertising, usually with a risqu\u00e9 dress or a naughty word (or two), but there is more to us than making waves.<\/p>\n
When our CEO, Tim Wyatt-Gunning, met graffiti artist Falko on an adventure in Africa, it all came together in an unexpected (but rather pleasing) way.<\/p>\n
Webafrica is all about finding that line between what\u2019s expected of us and the limitless realms of imagination, and smudging it out.
\nThat is what Rocket Ellie is all about.<\/p>\n
She\u2019s an elephant, hurtling through space with a jet-pack on. Why? Because\u2026 why not?! The internet is not just about tech savvy people doing tech savvy things. In fact, the term \u201cinternet\u201d is probably one of the least searched terms out there!<\/p>\n
What it\u2019s really all about is you and whatever you can imagine.<\/p>\n
The internet can connect you to the entire planet (and who knows where else in the future), a planet filled with billions of people who all have their own unique interests, quirks, agendas, and strengths.<\/p>\n
We understand that for you, the internet is not about the internet \u2013 it\u2019s about being able to connect with everything that\u2019s important to you. Everything you can imagine (and some things you can\u2019t) \u2013 anything you can think of, you can find it online.<\/p>\n
You can find an app for that, or find a YouTube How-To video about it. You can find a community of like-minded people, you can find a webinar or an e-book or a recipe or a job or a date or a calling or something that ignites the fires of inspiration in your very soul. You can find a rocket elephant hurtling across the universe.<\/p>\n
What does that have to do with Webafrica\u2019s Rocket Ellie? Nothing.
\nWhat does an Elephant with a rocket-pack have to do with an ISP? Nothing.
\nWe just liked the idea of an elephant rocketing across the universe.
\nWe need billboards that are beyond advertising, because Webafrica is beyond internet.<\/p>\n
6 Interesting facts about the Rocket Ellie Billboard: <\/strong><\/p>\n \u2022 Our Rocket Ellie Billboard took five sessions, over a period of six weeks, to complete. You can watch our Rocket Ellie\u2019s evolution here:
\n\u2022 Each Session took between two and four hours.
\n\u2022 The animation video below consists of over 1576 frames, which were taken by Cape Town photographer Samantha Wilkinson. Samantha had to stand on the roof of her car to get the shots she needed. A total of over 5500 frames were taken before editing.
\n\u2022 More than 58 cans of spray paint were used to create the Rocket Ellie Billboard.
\n\u2022 A specialized cherry picker had to be hired for Falko to reach the billboard, and he had to be trained to operate it before the project could start.
\n\u2022 Webafrica is planning on repurposing the Rocket Ellie billboard after the campaign ends \u2013 so watch this space.<\/p>\n
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