South Africa’s 8 most popular social networks

Google, Facebook and YouTube are the most visited websites in South Africa, showing that we clearly love social! Last month Fuseware and World Wide Worx reported at the recent #SocialSA conference the latest South African social media statistics, which indicate the country’s top eight social networks.

1. Facebook – 9.4 million users (interesting fact: 87% of South African Facebook users access Facebook from their mobile phones)

2. Mxit – 7.4 million (Mxit have changed how they report their stats – they used to count users as active if they were on the platform within 90 days, and now it’s within a month, which explains the big drop from last year’s active user figure of 9.3 million)

3. Twitter – 5.5 million (this is a massive 129% growth from last year)

4. YouTube – 4.7 million (videos of 2.5 minutes are the most watched in South Africa, so if you’re uploading to YouTube, keep your videos short)

5. LinkedIn – 2.7 million (the top industry in South Africa is finance)

6. 2go – 1.1 million users (this mobile network is more popular in other African countries such as Nigeria)

7. Instagram – 680 000 (Amaro is the top filter)

8. Google+ – 466 000 (numbers haven’t increased much over the past year, so this network is clearly not picking up many new fans)

Stats: Fuseware and World Wide Worx

See our post about South Africa’s top social media networks with last year’s stats.