Category Archives: Marketing

Webafrica Acquires Ghetto Records

-+*In a stroke of genius, Webafrica has expanded its horizons into the world of music with the acquisition of Ghetto Records for an undisclosed sum. Webafrica CEO Tim Wyatt-Gunning says he’s “super thrilled by a terrific new partnership which proves yet again that we...


Adwords Upgraded URLs

-+*  Google’s recent announcement of the upgraded URLs format is probably the biggest change to come to Adwords so far this year but the question is what will this do? It will essentially be giving Adwords users more control over their URLs when it...


Adwords Best Practice

-+*Now that you have a campaign up and running you should think about how to improve the way it works in order to achieve the best performance you can get. Mobile Strategy Users may use their cell phones to search your site in different...


Why Professional Copywriting Cannot Be Ignored

-+*  You’re keen to see which flavours of ice cream are available for your kid’s birthday party on Sunday. Joysome Gelato’s website is your best bet without having to call them up. In between the bright colours and overly large text, you’re told they...


Rules For Choosing Memorable Domain Names.

-+*Is your name Network Dlamini, Koos van de Dish, Headman Radebe, or Dick Jolie? If it is – your parents have some massive explaining to do! Domains aren’t just domains. They are door mains that can open up doors for you or your business....


Conversion Tracking for Adwords

-+*Conversion Tracking Well now that I’ve basically talked about how to set up an Adwords campaign and if you have done it correctly you’ll be generating clicks for your site which is a great first step to getting the additional visibility for your company...


The Google Display Network – How To Get Started

-+*Let’s get Your Ads on the GDN Now that I’ve gotten you curious about the Google Display Network I figure it would be good to let you know a bit about how to set this up in Adwords and how to run a campaign....