What is the Google Display Network?

The Google Display Network So far I’ve spoken about Adwords and how you can run a paid search campaign on Google. Another thing – you can use Adwords to run a Display campaign on what is called: the Google Display …




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The power of infographics (Infographic)

We all love infographics because they are fun; cool; colourful; entertaining; engaging and memorable. (You probably focused on the infographic below before you started reading this)! In this day in age, we are suffering from information overload and short-attention-span, because …


Re-marketing Lists for Search Ads

Re-marketing lists for Search ads or RLSA for short are a relatively new feature from Google that came out last year. This allows you to use a re-marketing list to target your search ads to a customer who has already …


The Importance of Mobile for Paid Search

The Importance of Mobile We’ve touched briefly on various features that include mobile targeting. When you speak to people working in the digital environment you’ll find that one thing they all have in common is the idea that mobile is …