Category Archives: Marketing


Dynamic Search Ads

-+*The idea of Dynamic Search Ads has been around for a while now however they do not necessarily get a lot of recognition. While a traditional search campaign uses search ads that work with keywords to determine when they will appear in the Google...


Is Google Coming for you and your website?

-+*Did you know that from April 21st Google will start ranking mobile-friendly (responsive) websites higher in searches on phones or tablets.   What does this mean? Mobile search makes up nearly 30% of all searches done on Google. From April 21st, searches from mobile...


Webafrica Acquires Ghetto Records

-+*In a stroke of genius, Webafrica has expanded its horizons into the world of music with the acquisition of Ghetto Records for an undisclosed sum. Webafrica CEO Tim Wyatt-Gunning says he’s “super thrilled by a terrific new partnership which proves yet again that we...


Adwords Upgraded URLs

-+*  Google’s recent announcement of the upgraded URLs format is probably the biggest change to come to Adwords so far this year but the question is what will this do? It will essentially be giving Adwords users more control over their URLs when it...


Adwords Best Practice

-+*Now that you have a campaign up and running you should think about how to improve the way it works in order to achieve the best performance you can get. Mobile Strategy Users may use their cell phones to search your site in different...


Why Professional Copywriting Cannot Be Ignored

-+*  You’re keen to see which flavours of ice cream are available for your kid’s birthday party on Sunday. Joysome Gelato’s website is your best bet without having to call them up. In between the bright colours and overly large text, you’re told they...