Re-marketing Lists for Search Ads

Re-marketing lists for Search ads or RLSA for short are a relatively new feature from Google that came out last year. This allows you to use a re-marketing list to target your search ads to a customer who has already …


The Importance of Mobile for Paid Search

The Importance of Mobile We’ve touched briefly on various features that include mobile targeting. When you speak to people working in the digital environment you’ll find that one thing they all have in common is the idea that mobile is …