Latest News

Adwords Upgraded URLs

+-*  Google’s recent announcement of the upgraded URLs format is probably the biggest change to come to Adwords so far this year but the question is what will this do? It will essentially be giving Adwords users more control over their URLs when it...


To build links or not to build links

+-*We’ve chatted about site structure and doing keyword research, but we’re yet to discuss one of the most important topics of SEO: link building. This is one helluva big topic and it’s impossible to cover it a single blog post so today we’re going...


Learn: ‘Progressive disclosure’

+-*Here’s a juicy design term for you: ‘progressive disclosure’. I use this design technique all the time, and it is the foundation for a wide variety of the most common design patterns you see on the web today. In normal English, it means to...


Adwords Best Practice

+-*Now that you have a campaign up and running you should think about how to improve the way it works in order to achieve the best performance you can get. Mobile Strategy Users may use their cell phones to search your site in different...


Free tools to help with keyword research

+-*Last week I wrote an article on site structure and we explored how you go about creating the structure and then creating your meta data. After publishing this post I received a few tweets and messages asking how to go about doing keyword research...


User Experience beyond visual design

+-*A lot of articles and books you will find about User Experience (UX) design focus heavily on visual design. This is not surprising, because it does constitute a large portion of the way a person experiences a website or application. But it isn’t everything....


Why Professional Copywriting Cannot Be Ignored

+-*  You’re keen to see which flavours of ice cream are available for your kid’s birthday party on Sunday. Joysome Gelato’s website is your best bet without having to call them up. In between the bright colours and overly large text, you’re told they...